Why Storytelling is the Ultimate Weapon

In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book,Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…”

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NASA’s Psychedelic Concepts From The 1970s

Amongst their many projects at the time, NASA Ames proposed massive spaceships that would orbit communities of 10,000 people around the earth–planned communities in space–and they commissioned a series fantastical artistic renderings of the vision. “These orbital space settlements could be wonderful places to live; about the size of a California beach town and endowed with weightless recreation, fantastic views, freedom, elbow-room in spades, and great wealth,” describes Al Globus, Senior Research Associate for NASA Ames.

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Visuwords™ online graphical dictionary

Look up words to find their meanings and associations with other words and concepts. Produce diagrams reminiscent of a neural net. Learn how words associate.

Enter words into the search box to look them up or double-click a node to expand the tree. Click and drag the background to pan around and use the mouse wheel to zoom. Hover over nodes to see the definition and click and drag individual nodes to move them around to help clarify connections.

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Strategic Design Scenarios

Strategic Design Scenarios is a sustainability innovation lab specialised in strategic design, scenario building, co-design with users and community centred approaches. SDS activities are based on projective techniques such as story-telling, story-boarding, scenarios scripting. In particular SDS co-develops visual forms of scenarios based on short video clips or sequences of still images to facilitate the engagement and the strategic conversation with citizens and local stakeholders.

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Design and visualization. Diagrammatic tools for complexity.

Design and visualization. Diagrammatic tools for complexity, (2009).

Donato Ricci
In International Summer School. Designing Connected Places. eds. Eleonora Lupo and Cristian Campagnaro. Milano: Editrice Compositori.
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Solutioning is a network of strategic design consultancies and institutions focused on scenario building, co-design with users, specification of solutions and definition of new products service systems. For each project, a specific mix of competences and tools is agreed.  Typical scenario co-elaboration process starts with an orientation workshop bringing all project actors together and start one or more loops of scenario co-construction (simulation / conversation / specification) followed by implementation support if necessary.

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The Sensorium: A Journey into Scent

The world’s first pop-up scent museum The Sensorium: Lucid Dreams from the Sensory World, is an interactive, multimedia experience designed to explore the emotions and instincts behind scent. Commissioned by Sephora and leading fragrance manufacturer Firmenich, The Sensorium features interactive and immersive installations First Scent and Lucid Dreams, developed and produced by experience design and production company The Department of the 4th Dimension (The D4D) to transport visitors into the realm of the perfumer’s imagination. The Sensorium – located in a 3,700 warehouse in New York’s Meatpacking District, launched to the public on October 15.

Video: http://www.dexigner.com/video/24916

[+] info: http://www.dexigner.com/news/24072



DensityDesign is a Research Lab in the design department (INDACO) of the Politecnico di Milano. It focuses on the visual representation of complex social, organizational and urban phenomena. Although producing, collecting, and sharing information has become much easier, robust methods and effective visual tools are still needed to observe and explore the nature of complex issues. Our research aim is to exploit the potential of information visualization and information design and provide innovative and engaging visual artifacts to enable researchers and scholars to build solid arguments.

[+] info: http://www.densitydesign.org/